The Georgian Charter of Journalistic Ethics, with EU support, under the “Supporting Free and Fair Elections Cycle in Georgia” project, led by the International Society of Fair Elections and Democracy (ISFED), examined media coverage of election processes and electoral subjects, through qualitative research method.
The Charter observed talk shows aired on the following 10 television channels during the prime-time slot from 8:00 PM to 11:59 PM, from August 27 to October 26: two public broadcasters – First Channel and Adjara TV – and eight national broadcasters: Mtavari Arkhi, TV Pirveli, Formula, Kavkasia, Palitra News, Rustavi 2, Imedi, and POSTV.
Key Findings
· As in previous years, television channels were heavily polarized. Some were biased in favor of the government, while others were in favor of the opposition. The polarization was further deepened due to the adoption of two laws before the 2024 elections: 1. The law purportedly passed for the sake of transparency, which was labelled by a segment of society as the “Russian Law,” and 2. The censorship law, which the government justified as a means to restrict so-called LGBT propaganda. Following the adoption of these laws, Western partners stated that Georgia’s EU integration process was effectively suspended.
· The First Channel of the Public Broadcaster formally fulfilled its legal obligation to host debates among political parties. It also produced election programs, where political parties were invited one after another. Nevertheless, the Public Broadcaster failed to offer its audience a format that would have provided in-depth and equally critical discussions of the visions of the political parties and would have thus enabled viewers to make a more informed choice. The hosts showed no reaction to politicians’ homophobic statements and displayed a positive bias towards government representatives.
· The Adjara TV program “Free Space,” unlike other programs on the channel, became a platform for spreading anti-Western and opposition-discrediting narratives during the pre-election period. The host openly displayed negative attitudes towards the President and the opposition parties.
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The Georgian Charter of Journalistic Ethics, with EU support, under the “Supporting Free and Fair Elections Cycle in Georgia” project, led by the International Society of Fair Elections and Democracy (ISFED), examined media coverage of election processes and electoral subjects, through qualitative research method.
The Charter observed the main news programs aired on the following 10 television channels from August 27 to October 26: two public broadcasters – First Channel and Adjara TV – and eight national broadcasters: Mtavari Arkhi, TV Pirveli, Formula, Kavkasia, Palitra News, Rustavi 2, Imedi, and POSTV.
· The monitoring of media coverage during the pre-election period of the 2024 parliamentary elections showed that the pre-election media environment was pluralistic but highly polarized.
· Due to political polarization, national broadcasters often violated the principles of fair and balanced coverage during the pre-election period.
· Some television channels demonstrated editorial bias in favor of the ruling party, while others were biased towards the opposition.
· As a result of political bias in television media, voters were unable to receive objective information that would help them make informed choices.
· Across all channels, the political party that received the most airtime was the Georgian Dream.
· During the pre-election period, First Channel of the Public Broadcaster exhibited editorial bias favoring the government in its coverage of current socio-political events.
· In the pre-election period, “Moambe” provided a comfortable and favorable platform for the ruling political team to disseminate anti-Western views, as well as to promote homophobic messages and conspiracy theories.
· Adjara TV of the Public Broadcaster pursued a pro-government editorial policy.
· The news service of Imedi was a propaganda tool for the ruling party, Georgian Dream, during the pre-election period.
· Imedi openly declared its aim to prevent the United National Movement’s comeback in Georgia before the parliamentary elections.
· POSTV is an openly propagandistic, pro-government channel, and it stood out for its editorial bias in favor of the authorities.
· Both Imedi and POSTV consistently discredited the opposition and the president.
· Anti-Western narratives were frequently disseminated in news broadcasts on Imedi and POSTV.
· Rustavi 2 followed a pro-government editorial policy and acted as a propaganda tool for the ruling party during the pre-election period.
· Mtavari Arkhi displayed editorial bias in favor of the Coalition for Change.
· Formula exhibited an editorial policy biased toward the United National Movement.
· TV Pirveli demonstrated editorial bias in favor of the coalition Strong Georgia.
· Violations of professional ethics and instances of manipulation were frequent in television media. Cases of breaching due balance and disseminating unverified information were common.
· A significant problem in televised news remains the superficial coverage of events. In-depth analyses of topics important to the public are rarely found in broadcasts.
· News programs often contained offensive and unethical terminology, as well as instances of manipulation through video and text.
· Compared to previous years, the use of hate speech and discriminatory language in televised news has increased.
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The Georgian Charter of Journalistic Ethics, with EU support, under the “Supporting Free and Fair Elections Cycle in Georgia” project, led by the International Society of Fair Elections and Democracy (ISFED), examined media coverage of election processes and electoral subjects.
The Charter observed media content by the following eight online media outlets: interpressnews. ge, netgazeti.ge, news.on.ge, primetime.ge, publika.ge, radiotavisupleba.ge, sputnik-georgia.com and tabula.ge, from August 27 to October 26.
The following key findings resulted from the qualitative analysis of the materials:
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Media monitoring for the 2016 Parliamentary Elections, the 2017 Local Self‐Government Elections and the 2018 Presidential Elections were carried out within the framework of the EU‐UNDP supported projects. Media monitoring in the pre‐elections periods was carried out by civil society organizations:
This report unites the results of the studies conducted in 2016‐2018. The report presents how the coverage of electoral processes in different types of media outlets has been changing during these three years and describes the key challenges of the media.
TV stations are important actors in the pre‐election period. The form and manner in which the electorate receives information about election candidates depends on their editorial policy. The observation of talk shows and news releases over the course of years made it clear that since 2016 the polarization has been increasing ‐ television was becoming bipolar. One part of the broadcasters was biased in favor of the Govt’ and the other in favor of the Opposition. In 2018 this polarization reached its peak, especially during the 2nd round. In 2016 and 2017, the partisan approach was expressed in the positive coverage of a candidate, while in 2018 the bias was revealed in the negative coverage of unwanted candidatesthat was accompanied with cases of violation of professional ethics and manipulation with facts. On one side there was Rustavi 2 involved in the negative coverage of Salome Zurabishvili, the candidate supported by the ruling party; whereas on the other side there were Imedi, Public Broadcaster and Obiektivi, involved in negative coverage of Grigol Vashadze.
For three years Rustavi 2 has been sharply critical of the government and the ruling party. During the presidential elections of 2018, it got openly involved in the campaign against Salome Zurabishvili. Contrary to that, the editorial policy of Imedi was directed against National Movement’s candidate Grigol Vashadze. In 2016 and 2017, the partisan editorial policy of Imedi was revealed in the loyalty to the government, and unlike 2018, it was not oriented towards discrediting anyone.
In 2017 and 2018 the editorial policy of GPB was similar to that of Imedi TV. It was not critical of the government, and in some cases it voiced the narrative desirable for the ruling party, positively presenting the government. If no significant bias was revealed on the channel in 2016, in 2017 and 2018 the negative coverage of the opposition and the positive coverage of the ruling party has increased. Furthermore, the talk shows where candidates had to answer tough questions disappeared from the channel. The opposite tendency was noted on the Ajara Public Broadcaster.
Compared to 2016, in 2017‐2018, the channel established itself as an impartial broadcaster, but the in‐depth coverage of the events remained a problem. In this polarized environment, TV Pirveli has been trying to establish itself as an imprtial broadcaster. No particularly biased coverage of any election subject was revealed on this channel. The TV stations have been providing less and less space for discussion. In 2016 a lot more programs were devoted to the debates among candidates and their supporters; thus, more information on their vision was provided to the audience. During the 2018 presidential elections, most of the channels did not even air any debates. In general, this year's coverage was distinguished by the fact that the elections were not the main topic of discussion, especially in the pre‐election period of the first round, and were overshadowed by other ongoing events. In general, in‐depth coverage of current events and low‐quality analysis in talk shows remains a challenge to Georgian TV media.
Most of the broadcasters find it difficult to select topics, identify problems, research them and offer their own agenda to the audience. The topics are discussed a bit superficially in talk shows which prevents the viewers from getting comprehensive information, analyzing the vision of the candidates and taking an informed decision on the voting day. In 2016‐2018 a positive trend was observed in terms of decreased usage of hate speech, especially in news programs. It seems that the broadcasters were trying their best not to be the source of dissemination of such expressions.
Moreover, in the news programs in 2018, those public figures who
used hate speech were severely criticized. Though not exactly the
hate speech, but insulting statements were used in the negative
coverage of 2018 presidential candidates. In this regard, Rustavi
2's program Kviris Aktsentebi stood out since one of the anchors
used very offensive language. Hate speech and insulting statements
remain an unsolved problem in the TV company Obiektivi, which has
been a platform for the Alliance of Patriots for three years
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Talk Shows
Tbilisi, 22 December 2016. Media reports on children have increased in comparison to the last year; in-depth reports on children constitute only one per cent of all the media
The present report provides the findings of the first cycle of monitoring of news broadcasts from eleven TV channels, including 1st Channel of the public broadcaster, Rustavi 2, Maestro, GDS, Tabula, Kavkasia, TV Pirveli, Obieqtivi, Ajara TV, and TV 25. Media Monitoring was implemented within the framework of the project supported by UNDP and EU